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RFM Segmentation for FREE
Why use RFM Segmentation RFM analysis is one of the easiest to learn that will help you predict the future behaviour of your customers. But tools like Mixpanel and Clevertap…
Read moreHow to Start a Game Development Studio: 8 Things I’ve Learned
When most of my friends decided to do an MBA after the engineering course, I began dreaming about starting up. Rather go the conventional route, I told myself to take…
Read moreJIRA Expert: Tips to Become an Expert User of the JIRA Tool
The tool has become synonymous with the product / project management to an extent that some people tend to think proficiency on the JIRA tool equates to product management proficiency.…
Read moreHow to Optimize Your Conversion Funnel for More Sales
When managing a product, you are going to be optimizing the user experience a lot. You job is to amplify the usage metric, get your product into the community headspace…
Read moreSales Lessons for Software Developers: How to Sell Your Product
Having a computer science degree and building softwares from the ground up makes you think you can do it all from the comfort behind your computer screen. Then you realize…
Read moreHow to ensure software continuity despite employee churn
The product job makes you delve into all the aspects of your product. Your day involves talking to teams, identifying pain points and helping the teams solve those pain points…
Read moreHow to grow your product with Impact Analysis
Once upon a time in startup land there was a founder who was afraid of numbers. They worked hard day in and day out, slept for 3 hours each day…
Read moreCan the Demand for Other Sports Ever Match India’s Love for the Game
A casual dinner chat with wife led me towards the subject of sports. In India, why are cricket players treated like stars, given 5-star accommodations and high compensations while other…
Read moreHow to understand market demand during product ideation
Some startups execute a product, raise a round then start marketing only to learn that the demand is not what they expected. If there's demand, only then can you supply…
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